STAGING A HOME…IT'S A MUST
Do you know how long it takes a potential buyer to form an opinion of your home? Blink your eyes three times. Yes, buyers will decide in about 15 seconds whether your home goes on the ‘I don't think so' list or the ‘this place has possibilities' list.
When it's time to sell, it doesn't matter how much you love your home's decor or how much it cost to get the look. It's not your home any more. It's a commodity which must appeal to the largest number of people.
There are lots of great homes on the market so if you want to see that sold sign, it's time to get to work.
By now, you have no doubt heard about staging and what an effective tool this can be when used properly. A recent poll of real estate agents indicates homes that were staged sold much more quickly and often for more money. You can hire an expert or do it yourself. But do it!
The basic elements are simple, starting with depersonalizing your home. We tend to fill our homes with memories, including photos, knick knacks from trips, kids artwork and other items that declare to visitors, ‘this is my home.' That's not what a buyer wants to see. They want to imagine their memories being made there. It may be tough to do but you must remove family photos, religious objects and teddy bear collections.
The best selling advice you'll ever get is summed up in one word – declutter. Newspapers, magazines, books, lost socks, homework and mail are referred to as “visual dandruff” by decorating experts. It is the first thing a buyer will see and will visually impair the selling points of your home. Clear it away and while you're at it, remove any furniture that sticks out in walkways or obstructs doorways.
If your sofa is a little too comfy, consider a slipcover or renting something more presentable. Arrange furniture to take advantage of a room's focal points, including windows or fireplaces.
Everything must look fresh and updated. One of the least expensive updates is paint. Choose neutral colors. Wallpaper can be a turnoff. Remove it if possible. Invest in new hardware for cabinet doors and take down the heavy drapery. Countertops should be completely cleared except for maybe a small green plant or the coffee pot. Enhance your home's space even further by clearing out the closet and utility areas. Light, bright and airy is the look you're going for. Continue your staging efforts your home's exterior.
Nothing is more important than a first impression. An attractive planter, new welcome mat and freshly painted door is an invitation to explore what's inside. If possible, have your Real Estate agent place the lock box so it doesn't inhibit the welcome look of your entry.
Staging will take a little time and money, but the results are worth it. In today's competitive market, it's a must.
Did you know moving your furniture may help your home sell faster? Or that fresh flowers make it feel more inviting? Years of experience have taught me the psychology behind home buying. I have learned what works.
Let’s get together and talk about your home’s potential.
I am the real estate expert in your neighborhood, and I will:
· Create a custom marketing plan that sets your home apart from the rest.
· Highlight the key selling points of your neighborhood
· Target the best buyers for your home
Call Karen Komo
Realtor Associate
Keller Williams Atlantic Shore
609/705-5505 or Karen Komo@kw.com
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